IDH launches new brand bringing focus, clarity to global mission
IDH has launched a new brand positioning and identity that goes beyond a new look to tap into the essence of how IDH catalyses systems change in global value chains. IDH’s revised and simplified tone of voice marks a departure from the complex jargon that often weighs down the sustainability sector. The branding was launched with a social media campaign, manifesto film, and soon-to-be-developed website.