SDM Case Study: AMAATI, Ghana
AMAATI is a Ghanaian social enterprise that pioneered the revival of Fonio in Northern Ghana. An enterprise that works with farmers, particularly women, in producing and processing Fonio, and wants to expand into millet as well. It was formed with an idea of creating sustainable livelihood for female farmers whose lands are degraded due to their excessive usage.
AMAATI’s goal is to increase their market share from 5% to 20% in the next 5 years. To achieve this, they focus on:
- Sourcing: Increase volume of fonio sourced to 6,750 MT and volume of millet sourced to 840 MT by 2025. These volumes will be sourced from over 9,000 farmers, of which 80% are women
- Market linkages | Improve processing capacity and efficiency and grow local and international sales volumes
- Investment | Secure the required investment to enable scale of production, processing and market penetration