Davos to Belém: Key insights on financing and collaboration for a deforestation-free beef industry
As Brazil prepares to host COP30 in Belém, we came together with global leaders to explore innovative solutions for one of the world’s most challenging environmental issues.
During this discussion in Davos at the time of the World Economic Forum Annual Meeting, the session Davos to Belém explored the paths towards a sustainable, low-carbon beef value chain in Brazil.
As we reflect on the discussions, there are three key insights that emerged:
- Carbon markets as a financing solution: While carbon markets are an emerging opportunity for financing the transition to deforestation-free and low-carbon cattle production, we must acknowledge that the business model is still evolving. Shifting mindsets among producers is essential for unlocking the full potential of this market.
- Cross-Sector alignment: The importance of collaboration cannot be overstated. Effective regulation and enforcement will only succeed when aligned with demand-side incentives. A collaborative approach between sectors will ensure policies are impactful and sustainable.
- Transparency and communication: Building trust through greater transparency and open communication is fundamental. A commitment to greater disclosure of data and corporate transparency will foster trust and create a more positive perception.
As we continue this years' journey towards COP30, our strategy, which has been in motion since 2018, remains focused on providing solutions for farmers and strengthening the connection between public and private sectors. Our ongoing work in areas such as traceability, carbon, and finance aims to scale impact, particularly in Mato Grosso and Pará. Engaging the private sector through procurement commitments will be pivotal in achieving long-term progress.
We thank our co-hosts the Nature Conservancy, WEF’s First Movers Coalition for Food and the Tropical Forest Alliance, and speakers such as Raul Protázio, Secretary of environment and sustainability of Pará, Brazil; Gilberto Tomazoni, JBS CEO; Roberto Waack, Board Member Marfrig; Maria Netto, Instituto Clima e Sociedade CEO, and many others.
We look forward to building on the discussions and continuing our collaborative work together to build a more sustainable future for the cattle industry.
